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The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
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You Have the Ideas. Who’s Running the Strategy?
How fractional marketing services help fashion, beauty, and lifestyle brands execute holiday strategy Photo from Pexel You’ve mapped out...
Ivonna Young
Jul 19, 20253 min read
Being Everywhere Is Overrated
Which marketing channels are best for Q4 holiday campaigns? Photo from Pexels The myth of being everywhere is costing you. In Q4, the...
Ivonna Young
Jul 15, 20254 min read
Your Promotions Aren’t the Strategy
How to build an offer strategy for holiday marketing Photo from Pexels Let’s be clear—a discount is not a strategy. It’s a tactic. And...
Ivonna Young
Jul 8, 20253 min read
Holiday Strategy Planning Starts Now
How to plan a Q4 marketing strategy for a fashion, beauty, or lifestyle brand Photo from Pexels Holiday e-commerce sales in the U.S. hit...
Ivonna Young
Jul 3, 20253 min read
Your Underperforming Creative Is the Real Reason You’re Losing Sales
Why your creative isn’t converting—and how to fix it before Q4 Photo from Pexels If you’re seeing solid traffic but flat revenue, it’s...
Ivonna Young
Jun 25, 20253 min read
Read the Room: What Summer Behavior Tells You About Your Q4 Customers
Decode buying behavior now to build smarter offers, segments, and campaigns for Q4. Photo from Pexels Because your customer’s already...
Ivonna Young
Jun 18, 20253 min read
Your Q4 Revenue Depends on What You Do This Summer—Here’s the Strategy
How a mid-year marketing strategy session sets up Q4 success Photo from Pexels Let’s skip the pep talk: if you want to scale revenue in...
Ivonna Young
Jun 11, 20253 min read
Summer Sales and Strategy: Maximizing Mid-Year Momentum
Why a mid-year marketing strategy session is your smartest Q4 move. Photo from Pexels If you're coasting into summer, you’re already...
Ivonna Young
Jun 4, 20253 min read
Stop Guessing. Start Measuring.
How to Use Customer Experience Metrics to Drive Smarter Growth for DTC Brands Photo from Pexels If your customer experience looks great...
Ivonna Young
May 24, 20255 min read
Why Emotional Branding Is the Future of Customer Experience in Fashion and Beauty
How to Build Emotional Connections That Strengthen Customer Loyalty and Brand Equity Photo from Pexels What Emotional Branding Actually...
Ivonna Young
May 21, 20254 min read
Turning First-Time Buyers into Loyal Customers: Customer Retention Strategies
How to Turn One-Time Shoppers into Brand Advocates Through Smart Retention Tactics Photo from Pexels Most brands obsess over new customer...
Ivonna Young
May 14, 20253 min read
5 Ways Brands Can Personalize the Customer Journey at Scale
How to Use Personalization to Drive Deeper Customer Relationships and Higher Sales Photo from Pexels Whether you’re shipping from your...
Ivonna Young
May 14, 20254 min read
Building a Customer Experience Strategy for Fashion, Beauty, and Lifestyle Brands: A Practical Guide
How to Create a Customer Experience Strategy That Grows Loyalty and Revenue Customer experience isn’t a buzzword—it’s a battleground. For...
Ivonna Young
May 1, 20254 min read
Receipts, Please: Marketing With Transparency and Proof
How to Prove Your Sustainability Claims and Build Customer Trust Photo from Pexels “We’re committed to sustainability.” Great. So is...
Ivonna Young
Apr 23, 20253 min read
The Green Glow-Up: Designing a Brand That Looks as Sustainable as It Is
How to Visually Communicate Your Brand’s Eco Values Without Clichés Sustainability is no longer a differentiator. It’s the cost of entry....
Ivonna Young
Apr 17, 20253 min read
From Supply Chain to Storytelling: Turning Sustainability into a Competitive Advantage
How to Talk About Sustainability in Your Marketing Without Sounding Generic Photo from Pexels In 2025, “sustainability” in fashion and...
Ivonna Young
Apr 9, 20253 min read
Sustainable Stories: Marketing Eco-Conscious Initiatives Authentically
How to Market Your Brand’s Sustainability Efforts Without Greenwashing Photo from Pexels Sustainability isn’t a marketing trend. It’s a...
Ivonna Young
Apr 1, 20253 min read
Building Campaigns That Actually Sell
How to Plan a Spring/Summer Fashion, Beauty, and Lifestyle Marketing Campaign That Drives Results Photo from Pexels If your Q2 marketing...
Ivonna Young
Mar 27, 20253 min read
How to Optimize Your Website & Ads for Q2 Sales Growth
Photo from Pexels Q2 isn’t just another quarter—it’s a make-or-break season for sales growth. This is the moment to refine your website...
Ivonna Young
Mar 21, 20253 min read
How Do I Audit My Marketing Plan for Q2?
A Step-by-Step Guide Q2 is a turning point for brands. The slow post-holiday months are behind us, and now consumer spending picks up....
Ivonna Young
Mar 10, 20254 min read
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