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The Lavender Agency

I built this because I've been where you are.

For a decade, I led marketing inside brands you know: Marimekko, Diane von Furstenberg, and Halfdays. I saw the same thing again and again: brilliant founders with real products, stuck because no one was owning marketing at the level the brand needed, and a full in-house team was out of reach. So in 2020 I built The Lavender Agency to be exactly what those brands were missing: executive marketing leadership and a full team, on a model that fits.

Close-up portrait of a woman with curly hair, gently touching vibrant purple lavender flowers. She gazes softly through the blossoms, evoking a sense of serenity and natural beauty.

What we believe.

Insight, strategy, and execution belong together. Strategy without execution never ships. Execution without strategy never compounds. We do both, so your brand grows on purpose.

Vision

Enable fashion, beauty, and lifestyle brands to scale profitably and sustainably through proven marketing strategies and expert marketing leadership. 

Elegance and connection in a lavender field—symbolizing creativity, authenticity, and brand storytelling. The Lavender Agency, founded by Ivonna, Fractional CMO, helps fashion, beauty, and lifestyle brands cultivate meaningful consumer relationships.
Ivonna, Founder of The Lavender Agency and expert Fractional CMO specializing in fashion, beauty, and lifestyle brands, smiling confidently while planning strategies at her desk in a modern, stylish office with creative decor.

Our Founder

Ivonna Young is a seasoned marketing expert with over a decade of experience in fashion, beauty, and lifestyle marketing. Armed with a Bachelor of Business Administration (BBA) in Marketing from LIM College and a Master of Business Administration (MBA) in Marketing from New Jersey City University, she has ascended from the front lines to the industry’s zenith.

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Having served on the executive teams of both small businesses and large corporations, Ivonna has led marketing teams in creating and executing strategies that drive revenue and enhance return on investment. After years of guiding teams to success, Ivonna founded The Lavender Agency to empower more fashion, beauty, and lifestyle brands with the insight, strategy, and execution necessary to achieve long-term profitable growth.

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As a member of the CMOx cohort, a distinguished group of fractional CMOs dedicated to driving business transformation, Ivonna continues to offer high-level strategic leadership while building high-performing marketing teams that innovate and deliver measurable results.

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Additionally, Ivonna serves as an adjunct professor at Sotheby’s Art Institute, teaching a Master of Arts course in Digital Strategy and Marketing, further showcasing her expertise in shaping the future leaders of the industry.

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In recognition of her exceptional contributions to the field, Ivonna was invited to join the Forbes Agency Council in 2023, a testament to her thought leadership and impact on the industry.

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