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The Lavender Agency

Our Story

After a decade of leading marketing teams to success at renowned brands like Marimekko, Diane von Furstenberg, and Halfdays, among others, Ivonna Young founded The Lavender Agency. Launched in 2020, The Lavender Agency is an executive-as-a-service agency providing strategic marketing support to fashion, beauty, and lifestyle CEOs and their organizations. We blend insight, strategy, and execution to deliver results that drive long-term profitable growth for businesses.

Close-up portrait of a woman with curly hair, gently touching vibrant purple lavender flowers. She gazes softly through the blossoms, evoking a sense of serenity and natural beauty.

Our Mission

Blend insight, strategy, and execution to drive accelerated, long-term growth for fashion, beauty, and lifestyle brands.

Vision

Enable fashion, beauty, and lifestyle brands to scale profitably and sustainably through proven marketing strategies and expert marketing leadership. 

Elegance and connection in a lavender field—symbolizing creativity, authenticity, and brand storytelling. The Lavender Agency, founded by Ivonna, Fractional CMO, helps fashion, beauty, and lifestyle brands cultivate meaningful consumer relationships.
Ivonna, Founder of The Lavender Agency and expert Fractional CMO specializing in fashion, beauty, and lifestyle brands, smiling confidently while planning strategies at her desk in a modern, stylish office with creative decor.

Our Founder

Ivonna Young is a seasoned marketing expert with over a decade of experience in fashion, beauty, and lifestyle marketing. Armed with a Bachelor of Business Administration (BBA) in Marketing from LIM College and a Master of Business Administration (MBA) in Marketing from New Jersey City University, she has ascended from the front lines to the industry’s zenith.

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Having served on the executive teams of both small businesses and large corporations, Ivonna has led marketing teams in creating and executing strategies that drive revenue and enhance return on investment. After years of guiding teams to success, Ivonna founded The Lavender Agency to empower more fashion, beauty, and lifestyle brands with the insight, strategy, and execution necessary to achieve long-term profitable growth.

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As a member of the CMOx cohort, a distinguished group of fractional CMOs dedicated to driving business transformation, Ivonna continues to offer high-level strategic leadership while building high-performing marketing teams that innovate and deliver measurable results.

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Additionally, Ivonna serves as an adjunct professor at Sotheby’s Art Institute, teaching a Master of Arts course in Digital Strategy and Marketing, further showcasing her expertise in shaping the future leaders of the industry.

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In recognition of her exceptional contributions to the field, Ivonna was invited to join the Forbes Agency Council in 2023, a testament to her thought leadership and impact on the industry.

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