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The Lavender Agency

Our Story

After a decade of leading marketing teams to success at renowned brands like Marimekko, Diane von Furstenberg, and Halfdays, among others, Ivonna Young founded The Lavender Agency. Launched in 2020, The Lavender Agency is an executive-as-a-service agency providing fractional marketing support to apparel, accessories, and footwear CEOs and their organizations. We blend insight, strategy, and execution to deliver results that drive long-term profitable growth for businesses.

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Our Mission

Blend insight, strategy, and execution to drive accelerated, long-term growth for apparel,  accessories, and footwear brands.

Vision

Enable apparel, accessories, and footwear brands to scale through proven marketing strategies and expert marketing leadership. 

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Our Founder

 Ivonna Young is a seasoned marketing expert with over a decade of expertise in fashion marketing.  Armed with a Bachelor of Business Administration (BBA) in Marketing from LIM College and a Master of Business Administration (MBA) in Marketing from New Jersey City University, she's ascended from the front lines to the industry's zenith. Having served on the executive teams of small businesses and large corporations, Ivonna Young has led marketing teams in creating and executing marketing strategies that drive revenue and increase return on investment. After over a decade of leading marketing teams to success, Ivonna founded The Lavender Agency to provide more fashion brands with the insight, strategy, and execution needed to deliver results that drive long-term profitable growth for fashion businesses. In recognition of her exceptional contributions to the field, Ivonna was invited to join the Forbes Agency Council in 2023, a tribute to her thought leadership and impact on the industry.

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