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The Playbook – a marketing newsletter for fashion, beauty, and lifestyle CEOs. Curated by The Lavender Agency, founded by Ivonna, this resource helps visionary leaders navigate industry trends and elevate their brand strategies.

The Playbook:
for leaders who'd rather be ahead than busy.

Straight, useful thinking on strategy, growth, and marketing leadership, written for founders and CEOs in fashion, beauty, and lifestyle who want clarity, not more noise.

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Look forward to fresh content every week!

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