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THE PLAYBOOK

The Playbook: for leaders who'd rather be ahead than busy.

Straight, useful thinking on strategy, growth, and marketing leadership, written for founders and CEOs in fashion, beauty, and lifestyle brands.

Explore topics that matter.

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Fractional CMO vs. marketing consultant
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Fractional CMO cost and pricing
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Quarterly marketing strategy for growing brands
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ALL POSTS

STRATEGY

LEADERSHIP

GROWTH

FRACTIONAL CMO

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STRATEGY

Fractional CMO vs. Marketing Consultant: What's the Real Difference?

The titles sound similar. The impact is not. Here's how to choose the right partner for the growth you actually need.

May 20, 2024 • 6 min read

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STRATEGY

Quarterly Marketing Strategy for Growing Brands (A Simple Framework)

A proven 90-day framework to create focus, move faster, and drive results you can measure.

May 6, 2024 • 8 min read

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STRATEGY

How to Increase Marketing ROI Without Increasing Spend

Where smart brands find wasted spend, reallocate with intention, and compound results over time.

April 22, 2024 • 7 min read

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LEADERSHIP

The Full-Time Marketing Leadership Illusion (And the Smarter Alternative)

Why senior leadership doesn't have to mean a full-time hire, and how fractional leadership gives you more.

April 8, 2024 • 5 min read

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FRACTIONAL CMO

When to Hire a Fractional CMO

Signs your brand is ready for senior marketing leadershipand how to make the most of the partnership.

March 25, 2024 • 6 min read

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