top of page
The Lavender Agency Logo

Get the marketing leadership you need. 

Maximizing apparel brands' sales through dynamic and strategic marketing.

Ivonna Young - 211.jpg

Marketing leadership that gets results. 

I'd love to help your apparel, accessories, or footwear brand build a profitable marketing department.  

What is a

fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing

outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing

plan to achieve those goals.

Along the way, they will make sure your team is performing well

and in good spirits. They'll also put in the systems and processes to make your marketing department a reliable asset to your company.

 

That's what I do for fashion brands. I'd love to hear what your goals are and help you reach them with marketing that gets results.

Specialties:

Luxury

Active

Outdoor

Swim

Underwear

"The Lavender Agency's holistic approach to marketing and attention to detail is what we appreciate most. The 360° marketing strategy they created and implemented resulted in a +12% increase in retail traffic, a +78% increase in eCom traffic, and a +114% increase in sales."
 
Industry: Apparel, handbags, accessories, and home décor
Company Size: 470
Stores: 170

With a couple of weeks of prep via email and a 4 hour session together, I'll put together the customer journey and essential next steps for your marketing department.

Let's Work Together 

You'll get a comprehensive

marketing strategy with prioritized campaigns. I'll work with your team daily to execute the strategy I've laid out.

With check-ins every other week, your team will stay on track and campaigns will continually improve.

Clients:

Marimekko Logo
Halfdays Logo
K.NGSLEY Logo
2(X)IST Logo

and more...

1

Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

Let's Get Started

2

Strategy

Then, we'll get on a longer call

to deep dive into your needs.

Afterward, I'll share the steps I

recommend with a proposal.

3

Marketing Transformation

In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

"Our production costs were taking up the majority of our marketing budget and we weren't producing enough content to support the brand through the season. After The Lavender Agency began leading the  production our advertising campaigns we saw a +35% increase in content production and a -50% decrease in production costs. Following the success of our advertising campaign, we enlisted The Lavender Agency to manage our social media strategy. Within 6 months we saw a 50% increase in followers and a 75% increase in engagement."
Industry: Apparel
Company Size: 200

What does a fractional CMO do?

Create your marketing strategy.

Correct messaging and positioning.

Create systems for your team to follow.

Map out your customer journey.

Hire marketing employees and consultants to execute. 

Managing KPIs so marketing makes you money.

Plan, execute, and evaluate multi-channel marketing campaigns.

Define or refine brand identity, messaging, and positioning.

Analyzing marketing metrics for optimizing strategies and spend. 

Anchor 1
Anchor 2
Anchor 3

Supercharge your strategy with our
360° Marketing Calendar 

Tired of marketing chaos? Get your exclusive calendar tailored for apparel, accessories, and footwear brands. 

What's included:

  • Strategic Planning: Nail seasonal campaigns and promotions 

  • Timely Reminders: Never miss a key opportunity again

  • Cross-Channel Integration: Seamlessly manage marketing efforts across channels. 

  • Actionable Insights: Optimize strategies for maximum impact

Sign up and get your FREE copy now!

Click here to download your 360° Marketing Calendar

bottom of page