Marketing leadership that gets results.
I'd love to help your apparel, accessories, or footwear brand build a profitable marketing department.
What is a
fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing
outcomes.
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A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing
plan to achieve those goals.
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Along the way, they will make sure your team is performing well
and in good spirits. They'll also put in the systems and processes to make your marketing department a reliable asset to your company.
That's what I do for fashion brands. I'd love to hear what your goals are and help you reach them with marketing that gets results.
Specialties:
Luxury
Active
Outdoor
Swim
Underwear
Receive a tailored marketing strategy in a focused 4-hour session. You'll walk away with a clear roadmap, immediate action steps, and key insights to guide your next 6 months.
Let's Work Together
Get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the plan and drive results.
Get ongoing expert guidance with bi-monthly calls, unlimited email support, and access to SOPs. I’ll help you refine and implement your strategy to sustain growth.
Clients:
and more...
1
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Let's Get Started
2
Strategy
Then, we'll get on a longer call
to deep dive into your needs.
Afterward, I'll share the steps I
recommend with a proposal.
3
Marketing Transformation
In 30 days, you'll have a comprehensive marketing plan and the leadership to execute it for the rest of the quarter.
What does a fractional CMO do?
Create your marketing strategy.
Correct messaging and positioning.
Create systems for your team to follow.
Map out your customer journey.
Hire marketing employees and consultants to execute.
Managing KPIs so marketing makes you money.
Plan, execute, and evaluate multi-channel marketing campaigns.
Define or refine brand identity, messaging, and positioning.
Analyzing marketing metrics for optimizing strategies and spend.
Supercharge your strategy with our
360° Marketing Calendar
Tired of marketing chaos? Get your exclusive calendar tailored for apparel, accessories, and footwear brands.
What's included:
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Strategic Planning: Nail seasonal campaigns and promotions
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Timely Reminders: Never miss a key opportunity again
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Cross-Channel Integration: Seamlessly manage marketing efforts across channels.
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Actionable Insights: Optimize strategies for maximum impact