Get the marketing leadership you need.

Driving rapid revenue growth for fashion, beauty, and lifestyle brands through strategic marketing leadership.

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Ivonna Young, founder of The Lavender Agency, smiles confidently while speaking on the phone and holding an open notebook. Dressed in a lavender blazer, she stands in front of a modern bookshelf with neatly arranged books and decorative pieces. A chat widget from The Lavender Agency is visible on the right, inviting visitors to ask about marketing strategy or leadership.

Marketing leadership that gets results.

I’d love to help your fashion, beauty, or lifestyle brand develop a profitable and scalable marketing strategy.

Ivonna Young, founder of The Lavender Agency, smiles while leaning over a desk and writing in a notebook. Dressed in a lavender blazer and white top, she exudes confidence and warmth. Behind her, a modern bookshelf with decorative pieces and books creates a stylish, professional backdrop.

Signs You Need Strategic Marketing Leadership

Effective marketing requires more than just tactics—it demands a cohesive strategy driven by experienced leadership. Here’s how to recognize if your brand could benefit from dedicated marketing expertise:

You’re Struggling to Drive Measurable Results: Without a clear, data-driven strategy, your marketing efforts may fail to deliver consistent outcomes.
Your Brand Struggles to Stand Out: In a competitive market, effective positioning is essential to differentiate your business from competitors.
Your Team Needs Clear Guidance and Structure: Lack of strategic leadership can result in disjointed campaigns and missed opportunities.
You’re Facing High Overhead with Low ROI: Without strategic oversight, your marketing expenses may outpace the value delivered.
Your Business Needs to Scale Sustainably: Strategic marketing leadership ensures that growth is efficient, aligned with goals, and adaptable to changing market demands.

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Fashion

Luxury

Active

Outdoor

Swim

Underwear

Specialties

Beauty

Skincare

Cosmetics

Haircare

Fragrance

Dark purple outline icon of a woman surrounded by symbols representing wellness and balance, including a book, a cup, an apple, and a dumbbell, arranged in a circular pattern on a light gray background.

Lifestyle

Home Goods

Wellness

Accessories

Apparel

"The Lavender Agency's holistic approach to marketing and attention to detail is what we appreciate most. The 360° marketing strategy they created and implemented resulted in a +12% increase in retail traffic, a +78% increase in eCom traffic, and a +114% increase in sales."

Industry: Apparel, handbags, accessories, and home décor

Company Size: 470

Stores: 170

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Fractional CMO

Strategic marketing leadership tailored for fashion and lifestyle brands—scale your business with expert CMO guidance at a fraction of the cost.

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Let's work together!

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Complete Marketing Strategy

A tailored, fully developed quarterly marketing strategy designed to align with your business goals and drive measurable results—delivered with actionable steps for seamless execution.

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Marketing Strategy Session

Elevate your marketing approach with a personalized 1-on-1 session designed exclusively for fashion, beauty, and lifestyle brands. During our 4-hour session, we’ll collaboratively create a results-driven, actionable marketing plan tailored to your unique goals.

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Clients

and more...

1

Connect

Schedule a quick call to discuss your brand’s needs.

Let's get started!

2

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Evaluate

If I’m the best fit, I’ll recommend the service that aligns with your goals.

3

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Get Started

Begin the journey toward achieving your brand’s objectives.

"Our production costs were taking up the majority of our marketing budget and we weren't producing enough content to support the brand through the season. After The Lavender Agency began leading the production our advertising campaigns we saw a +35% increase in content production and a -50% decrease in production costs. Following the success of our advertising campaign, we enlisted The Lavender Agency to manage our social media strategy. Within 6 months we saw a 50% increase in followers and a 75% increase in engagement."

Industry: Apparel and skincare

Company Size: 200

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