Get the marketing strategy your brand deserves.

Smart growth starts with a clear plan—before the hires, the spend, or the next campaign.

The Lavender Agency helps fashion, beauty, and lifestyle brands unlock their next level with expert-led quarterly strategy.

SCHEDULE A CALL

Ivonna Young, founder of The Lavender Agency, smiles confidently while speaking on the phone and holding an open notebook. Dressed in a lavender blazer, she stands in front of a modern bookshelf with neatly arranged books and decorative pieces. A chat widget from The Lavender Agency is visible on the right, inviting visitors to ask about marketing strategy or leadership.

Strategy that sets the stage for serious growth.

If you're a fashion, beauty, or lifestyle brand looking to grow with intention—start with a quarterly marketing strategy designed to drive results you can actually measure.

Ivonna Young, founder of The Lavender Agency, smiles while leaning over a desk and writing in a notebook. Dressed in a lavender blazer and white top, she exudes confidence and warmth. Behind her, a modern bookshelf with decorative pieces and books creates a stylish, professional backdrop.

When You Know It’s Time for a Marketing Strategy

Before hiring a full-time team… before launching another campaign… before sinking more money into paid ads—what you really need is a strategic plan.

Here’s how to know you’re due for one:

Your growth has plateaued despite ongoing marketing activity.

You’re investing in marketing but lack a clear roadmap or ROI.

Your brand message shifts depending on who’s talking.

Your team is executing, but no one’s setting direction.

You’re ready to scale, but not sure where to focus first.

A well-defined strategy brings clarity, confidence, and control to your next phase of growth.

SCHEDULE A CALL

Why Strategy First?

No hire, campaign, or platform tweak will move the needle if your strategy isn’t clear.

That’s what a marketing strategy delivers: clear priorities, focused messaging, and a roadmap for revenue—not just activity.

If you’ve been stuck in execution mode, overwhelmed by options, or unsure what’s working, it’s time to step back and recalibrate.

A real strategy cuts through the noise—and gives your business its direction.

But what exactly does that mean in practice?

WHAT IS A MARKETING STRATEGY?

My Approach to Strategy

Strategy should be smart, not scattered. That’s why I use the TLA Method™—a focused framework built around three pillars:

Targeted: We set clear SMART goals that guide every decision.
Logical: Your plan is backed by data, market insights, and business context.
Adaptable: We track performance and adjust to stay ahead.

It’s how I turn vision into an actionable roadmap—with measurable results.

LEARN HOW I BUILD STRATEGY

Fashion

Luxury

Active

Outdoor

Swim

Underwear

Specialties

Beauty

Skincare

Cosmetics

Haircare

Fragrance

Dark purple outline icon of a woman surrounded by symbols representing wellness and balance, including a book, a cup, an apple, and a dumbbell, arranged in a circular pattern on a light gray background.

Lifestyle

Home Goods

Wellness

Accessories

Apparel

"The Lavender Agency's holistic approach to marketing and attention to detail is what we appreciate most. The 360° marketing strategy they created and implemented resulted in a +12% increase in retail traffic, a +78% increase in eCom traffic, and a +114% increase in sales."

Industry: Apparel, handbags, accessories, and home décor

Company Size: 470

Stores: 170

Let's work together!

Every engagement starts with strategy—because your brand deserves more than a quick fix or another generic campaign.

Here’s how to get started:

Discovery Call
We’ll connect for a quick, no-pressure conversation to align on your goals, challenges, and what success could look like with the right strategy in place.
Proposal & Scope
You’ll receive a clear, customized proposal outlining the strategic focus, timelines, and deliverables—so you know exactly what to expect before we begin.
Complete Marketing Strategy
After you complete a brief intake and provide access to key platforms, I’ll build your strategy over 30 days. We’ll then meet for two collaborative sessions where I’ll walk you through a fully-developed quarterly roadmap—built to drive results.

START WITH A DISCOVERY CALL

Clients

and more...

"Our production costs were taking up the majority of our marketing budget and we weren't producing enough content to support the brand through the season. After The Lavender Agency began leading the production our advertising campaigns we saw a +35% increase in content production and a -50% decrease in production costs. Following the success of our advertising campaign, we enlisted The Lavender Agency to manage our social media strategy. Within 6 months we saw a 50% increase in followers and a 75% increase in engagement."

Industry: Apparel and skincare

Company Size: 200

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