top of page
The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
Blog: Blog2
Anchor 1
Search
Sleigh Sales This Season: Data-Driven Hacks for Fashion Brands
This holiday season, it’s all about data, darling! With fashion brands bombarding consumers with discounts and promotions, it’s crucial...
Ivonna Young
Aug 15, 20243 min read
The Power of Holiday Marketing: Why Fashion Brands Need to Prepare Early
The holiday season is a pivotal period for fashion brands, with consumer spending at its peak. To fully capitalize on this surge, early...
Ivonna Young
Aug 8, 20243 min read
Influencers vs. Creators
Maximizing Your Fashion Brand's Impact You’ve heard of influencers and you’ve heard of creators, but do you know what they truly are? In...
Ivonna Young
Aug 1, 20242 min read
Prime Day Secrets to Swipe for Your Fashion Brand
Amazon Prime Day has once again set a new standard for online shopping, showcasing innovative strategies and techniques that drive...
Ivonna Young
Jul 25, 20244 min read
Lean and Profitable: Top Strategies for Scaling Your Fashion Brand
Staying lean and profitable while scaling your fashion brand is no small feat. In an industry as fast-paced and ever-evolving as fashion,...
Ivonna Young
Jul 18, 20242 min read
Finding the Perfect Fit: Choosing the Right Marketing Support for Your Brand
Ever wondered what type of marketing support your brand REALLY needs? 🤔 Navigating the world of business growth strategies can be...
Ivonna Young
Jul 12, 20242 min read
From Storefront to Smartphone
The Importance of a Cohesive Omnichannel Experience How does it feel to have a seamless experience both online and in-store? Imagine...
Ivonna Young
Jul 4, 20242 min read
Out with Cassette Tapes, In with Fractional Leadership
Why Full-Time Leadership Is Not Ideal for Fashion Brands Aiming to Optimize ROI Imagine an old cassette tape. Once revolutionary, it now...
Ivonna Young
Jun 27, 20242 min read
Welcome
Greetings, CEOs, Founders, and Business Leaders in the apparel, accessories, and footwear industries, Welcome to The Fashion CEOs...
Ivonna Young
Jun 20, 20242 min read
Achieve Higher ROI Using Fractional Executives
Imagine savoring a perfect slice of cake—just the right balance of flavors and textures, crafted to satisfy without overwhelming. In ...
Ivonna Young
Jun 20, 20242 min read
Winning Over Investors
Navigating the delicate balance between meeting investor expectations and pursuing long-term sustainability and growth is a challenge...
Ivonna Young
Jun 20, 20242 min read
Recession-Proofing Your Fashion Brand
As we navigate these uncertain economic times, the image of a CEO sitting at her desk, visibly stressed while analyzing troubling...
Ivonna Young
Jun 20, 20242 min read
Clarity in Chaos: Refining Focus In Uncertain Times
In the world of luxury e-commerce, there's a crucial lesson to be learned: focusing on a defined audience is key to resilience and...
Ivonna Young
Jun 20, 20242 min read
AI + Fractional CMOs = 📈
Did you know that businesses leveraging AI in their marketing strategies see up to a 30% increase in ROI? In the competitive apparel...
Ivonna Young
Jun 20, 20242 min read
LATEST BLOG
bottom of page