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The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
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Essential Marketing Roles for Scaling Your Brand
Building the right marketing team isn’t just important—it’s essential if you want your brand to thrive in a competitive market. Whether...
Ivonna Young
Jan 163 min read
From Vision to Action: Turning Your 2025 Marketing Goals Into Reality
You’ve set your sights high for 2025 — expanding into new markets, boosting e-commerce revenue, strengthening your brand’s cultural...
Ivonna Young
Jan 93 min read
Kick Off the New Year Strong
The first business day of the year is here, and while the calendar has already turned, it’s not too late to lay the groundwork for a...
Ivonna Young
Jan 22 min read
End-of-Year Marketing Wrap-Up
As we close the chapter on 2024, it’s the perfect moment to celebrate the marketing highlights that defined the year in fashion, beauty,...
Ivonna Young
Dec 19, 20243 min read
What’s Next: Consumer and Market Predictions for 2025
As we step into 2025, the consumer landscape isn’t just evolving—it’s transforming at an unprecedented pace. For fashion, beauty, and...
Ivonna Young
Dec 12, 20243 min read
Last-Minute Marketing Moves to Maximize Holiday ROI
December is here, and the countdown to Christmas is officially on. With just 20 days left, it’s not too late to make a serious impact on...
Ivonna Young
Dec 5, 20243 min read
5 Marketing Trends That Will Redefine Brands in 2025
In fashion, beauty, and lifestyle, standing still is the quickest route to being left behind. The stakes in 2025? Higher than ever....
Ivonna Young
Nov 21, 20243 min read
What Is a Marketing Strategy and Why Your Business Needs One
It’s the question many CEOs and founders avoid asking but desperately need to answer: what exactly is a marketing strategy, and why...
Ivonna Young
Nov 11, 20243 min read
Activism, Action, and Authenticity: The Blueprint for Brands Post-Election
The elections are over, but if you’re paying attention, you know that the real work is just beginning. If you’re a brand—especially in...
Ivonna Young
Nov 6, 20243 min read
Crush 2025: 3 Steps to Marketing Success
Want to crush 2025? You’ll need a solid annual marketing plan to get there. A well-structured plan not only fuels revenue growth but also...
Ivonna Young
Oct 31, 20243 min read
Tracking the Right Metrics
Why Fashion, Beauty, and Lifestyle Brands Are Measuring the Wrong Things We’ve all seen it before—brands racking up Instagram followers,...
Ivonna Young
Oct 23, 20244 min read
Why Brands Struggle to Achieve Their Marketing Goals—And What You Can Do About It
In the fast-paced world of fashion, beauty, and lifestyle, achieving marketing goals can often feel overwhelming. Many brands, despite...
Ivonna Young
Oct 16, 20243 min read
How I Help Fashion Brands Thrive During Election Ad Frenzy
It’s officially Q4, and we’re just weeks away from an election that’s already ramping up ad costs. If you’re noticing a sudden uptick in...
Ivonna Young
Oct 9, 20243 min read
2025’s Spending Shift
Is Your Brand Prepared? With 2025 right around the corner, it’s time to brace ourselves for a major shift in consumer spending. Economic...
Ivonna Young
Oct 3, 20243 min read
Balancing Brand and Performance Marketing
A Smart Budgeting Strategy In the fast-paced world of fashion marketing, how you allocate your budget can make or break your brand. It’s...
Ivonna Young
Sep 23, 20242 min read
The Art of Fashion Campaigns
Nail Your Next Fashion Campaign Marketing campaigns are the heartbeat of any fashion brand’s success. In an industry driven by trends,...
Ivonna Young
Sep 18, 20243 min read
Goal-Setting Secrets for 2025 Success
Imagine navigating your fashion brand’s future with the precision of a chess master. Just like in chess, where each move counts, having a...
Ivonna Young
Sep 11, 20242 min read
Max Out Your Holiday ROI
The Ultimate Guide Okay, fashion brands, it’s almost game time! The holiday season isn’t just about cozy vibes and killer sales—it’s the...
Ivonna Young
Sep 4, 20243 min read
Top Tips for Planning Your Holiday Marketing Strategy
The holiday season is your moment to sparkle and shine with a standout marketing strategy. If you’re ready to take your holiday game from...
Ivonna Young
Aug 28, 20242 min read
Innovative Holiday Marketing Tactics to Steal the Show This Season
The holiday season is a make-or-break time for retailers, and standing out amidst the noise requires more than just the usual sales...
Ivonna Young
Aug 21, 20243 min read
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