Fractional CMO
Finally, someone owns marketing at the level your brand needs.
At some point you realize the problem was never effort. It's that no one has truly been owning marketing, the strategy, the priorities, the numbers, all of it. A Fractional CMO fixes that. Senior leadership that takes it off your plate at the top, without the cost or commitment of a full-time hire.
You stop being the bottleneck.
Your Fractional CMO owns the strategy and architecture, the channel priorities, the budget and the KPIs, the team and the vendors, and the monthly rhythm that keeps all of it pointed at revenue. You go from holding every thread to having someone who holds them for you.
Most Fractional CMOs hand you a plan. Ours brings the team to run it. A strategy you can't execute is just another deck. Ours come with the full team already behind them, so you don't just get a smarter plan, you get it done.
Who it's for.
Founder-led fashion, beauty, and lifestyle brands that have outgrown doing it alone, but aren't ready to carry a full-time CMO or the team beneath one.
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CEOs and Founders of Small to Larger Midsized Brands: Visionary leaders of small to larger midsized brands ($2M–$50M) seeking expert-level marketing guidance to accelerate growth and align their marketing strategies with long-term business goals.
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Companies Without a Full-Time CMO: Businesses seeking high-level marketing leadership to drive growth but needing a more cost-effective solution than hiring a full-time executive.
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Brands Looking to Scale Profitably: Organizations aiming to improve ROI, streamline their marketing efforts, and achieve sustainable growth.
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Businesses Experiencing Growth Challenges: Companies struggling with declining revenue, stagnant engagement, or inconsistent branding who need actionable, high-level strategies to get back on track.
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Teams Lacking Strategic Marketing Direction: Marketing departments with executional capabilities but no clear roadmap to guide their efforts effectively.
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Direct-to-Consumer and Omnichannel Brands: Businesses focused on enhancing their online presence and delivering a seamless customer experience, with an interest in expanding or optimizing their omnichannel distribution strategies.
Whether you're preparing for a major launch, recovering from a dip in performance, or ready to amplify your market presence, Fractional CMO services provide the strategic leadership you need to achieve measurable results.
1
Onboarding
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Kick-off call to set expectations and outline the process.
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Completion of onboarding questionnaire to gather key insights.
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Set the foundation: Establish a clear framework for collaboration and communication.
How does it work?
2
First 30 Days
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Conduct an in-depth discovery period, reviewing your business from top to bottom. This includes analyzing current marketing efforts, sales performance, past strategies, and overall business goals to uncover areas for growth and optimization.
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Deliver a comprehensive strategy aligned with your business goals by the end of the 30 days.
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Begin managing the execution of the strategy with a clear plan in place.
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Schedule regular weekly meetings to review performance, adjust strategies, and plan upcoming activities.
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Hold monthly leadership meetings to ensure continued alignment and drive toward key business objectives.
3
Ongoing Support
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Create frameworks for your team to follow, ensuring streamlined execution.
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Source and oversee marketing employees and consultants to carry out strategies.
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Track and refine key performance metrics to ensure marketing efforts generate measurable results.
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Bi-weekly email updates to track progress and adapt strategies as needed.
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Continuous team leadership and campaign management to drive results.
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Conduct quarterly strategy refinement to ensure your marketing approach remains aligned with evolving business goals.
What ROI can you expect?
Investing in Fractional CMO services isn’t just about strategic guidance—it’s about delivering tangible, measurable growth and maximizing your return on investment for your brand.
Here’s what you can expect in terms of ROI:
+114% increase in sales across channels
+12% increase in retail traffic across doors
+78% increase in e-commerce traffic
+25% increase in e-commerce sales
+15% increase in wholesale sales
+50% growth in followers
+75% increase in engagement
+35% increase in content production
-50% decrease in production costs